Mission Statement
Our goal is to be the best philanthropic apparel and accessories brand in the sports and fitness industry.
A Letter From Our President...My Name is Matt Viarengo and I am the President of "i choose, LLC". We are a philanthropic apparel company that has a women's Breast Cancer Awareness line as well as a Children's line. We donate $.50 for every item sold to charity (uncapped!) The world is changing and we feel that people are looking to do the right thing. Whether it be leaving less of an ecological footprint on the earth, simply being kinder to one another, or becoming more empathetic to "awareness programs", the change is tangible. The timing couldn't be better for a company with our core philosophies. In many ways, our philosophies serve to favorably compliment the momentum and spirit behind the recently passed stimulus package with the launching of our BTS 09 line and a perfect storm of economic recovery. Consumers want to do the right thing and their improving economic realities will allow them to support what is dear to them. Our Breast Cancer Awareness line is partnered with The Breast Cancer Research Foundation, founded by Evelyn Lauder. Our Children's line is affiliated with juvenile cancer charities, with our first charity being Children's Hospitals. In addition to our philanthropic philosophy, we feel that we have unique and contemporary designs throughout our line! Product is King. Thank you in advance for your time and consideration. Sincerely, Matt ViarengoPresident i choose LLC |
